C.M.D. Air India gets....sets....ready to go

Chocks-on                                                            

 

The Air India Platter

The CMD’s Brand Building Mission for Air India ........

We from Chocks-on , and also from our Face Book platform, “ OUR AIR INDIA”, are extremely delighted to learn that Mr. Avinash Lohani, has identified AI brand development and strengthening, as one of the core focus areas to resurrect Air India, back to its coveted global presence. YES, this is precisely what we have been vociferously advocating for the last couple of years, particularly after the media badgering that AI has been subjected to in the past. The Air India brand has suffered enormous damage with all the adverse publicity, that has been heaped upon it. But it is the intrinsic strength of the brand Air India, that continues to still enjoy a wide global patronage and a strong brand loyalty that still attracts its patrons even today.

Mr. Lohani, we firmly believe, that sprucing up the brand Air India, will bring back the business that has diverted away to other airlines. This is one area that is crying for attention and action. Your identification of this as a focus area will certainly yield rich dividends. We from  Chocks-on , would like to assure you of our full support and co-operation.

The CMD while.....outlining his priorities in a letter addressed to employees, last week had said there wouldbe concerted focus on improving the efficiency of the entire engineering set-up to ensure higher reliability and availability of aircraft.

True to his word, now .......

                             Air India to dry lease 14 A320 jets from Kuwait. 
                  (http://www.mydigitalfc.com/news/air-india-dry-lease-14-a320-jets-kuwait-881 ) CLICK TO READ THE FULL ARTICLE

Excellent Marketing Strategy by AI for Revenue Enhancement........all airlines the world over during lean season offer incentives and inducements to passengers to spur demand. This can be both in kind and price. The success lies entirely, on how smart and value-for-money these inducements are. In the case of AI, it will give the passengers a first hand experience of AI’s prestigious First & Business Class travel.

Air India special offer 'Get Upfront'……

                  ( http://www.business-standard.com/article/pti-stories/air-india-special-offer-get-upfront-115091700938_1.html )     CLIK TO READ THE FULL ARTICLE

 A Delicate Turf to Tread Upon........... Well this concept is today prevalent on many International Airlines. With First Class being abandoned by many airlines, this concept of Premium Economy Class is gaining wide currency. Lufthansa have virtually written the rules of this new service vertical, maintaining a cautious balance between the Executive Class on the one hand, and the Economy Class on the other. But they did feel the pinch of cannibilising of their Executive Class traffic, till they tweaked it suitably to arrest the erosion.

                 Air India maylaunch premium economy class...
  http://economictimes.indiatimes.com/industry/transportation/airlines-/-aviation/air-india-may-launch-premium-economy-class/articleshow/48943159.cms )   CLICK TO READ THE FULL ARTICLE

Even Air India is in the net.............. This is a massive sub-poena against various airlines operating to / from / and through USA, when airlines levied fuel surcharge on the basic rates of cargo. This was perceived by the Federal Authorities as cartellisation, and penalties running into millions of dollars were and are being levied on the airlines, including Air India. It will be a big financial blow to Air India that is already struggling with a very fragile financial health.

Multi-Billion Dollar Air Cargo Price Fixing Litigation Headed to Trial in Brooklyn………………

( http://www.globaltrademag.com/global-trade-daily/news/multi-billion-dollar-air-cargo-price-fixing-litigation-headed-to-trial-in-brooklyn ) CLICK TO READ THE FULL STORY

Our Competitors Platter

Vistara might cut business-class seats………

( http://www.business-standard.com/article/companies/vistara-might-cut-business-class-seats-115091600851_1.html ) CLICK TO READ THE FULL STORY

Well the much hyped Singapore Airlines and Tata’s combine VISTARA after operating in the treacherous Indian Aviation Environment, are modifying their product strategy midway to build market share, which has stagnated at 60 odd per cent. Anyways course correction is an important attribute of any progressive business, that regularly conduct market audit to evaluate their product profile and tweak it suitably for wider market acceptance.

Indian start-up airline Vistara plans Gulf growth........
( http://www.arabianbusiness.com/indian-start-up-airline-vistara-plans-gulf-growth-606289.html ) CLICK TO READ THE FULL STORY
While competition is part and parcel of any open industry, but if the market size per-se is good, there is no fear. But it can become challenging if the market size is limited and over capacity driven. Tata / SIA’s plan to mount operations into the Gulf can become a real hot potato for Air India to combat with, unless.......

 

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