Chocks-on
The Air India Platter
The CMD’s Brand Building Mission for Air
India ........
We from Chocks-on , and also from our Face Book platform,
“ OUR AIR INDIA”, are extremely delighted to learn that Mr. Avinash Lohani, has identified
AI brand development and strengthening, as one of the core focus areas to
resurrect Air India, back to its coveted global presence. YES, this is
precisely what we have been vociferously advocating for the last couple of
years, particularly after the media badgering that AI has been subjected to in
the past. The Air India brand has suffered enormous damage with all the adverse
publicity, that has been heaped upon it. But it is the intrinsic strength of
the brand Air India, that continues to still enjoy a wide global patronage and
a strong brand loyalty that still attracts its patrons even today.
Mr. Lohani,
we firmly believe, that sprucing up the brand Air India, will bring back the
business that has diverted away to other airlines. This is one area that is
crying for attention and action. Your identification of this as a focus area
will certainly yield rich dividends. We from
Chocks-on , would like to assure you of our full
support and co-operation.
The CMD while.....outlining
his priorities in a letter addressed to employees, last week had said there
wouldbe concerted focus on improving the efficiency of the entire engineering
set-up to ensure higher reliability and availability of aircraft.
True to his word, now .......
Air India to dry lease 14 A320 jets
from Kuwait. (http://www.mydigitalfc.com/news/air-india-dry-lease-14-a320-jets-kuwait-881 ) CLICK TO READ THE FULL ARTICLE
Excellent Marketing Strategy by AI for Revenue
Enhancement........all airlines the world
over during lean season offer incentives and inducements to passengers to spur
demand. This can be both in kind and price. The success lies entirely, on how
smart and value-for-money these inducements are. In the case of AI, it will
give the passengers a first hand experience of AI’s prestigious First &
Business Class travel.
Air India
special offer 'Get Upfront'……
( http://www.business-standard.com/article/pti-stories/air-india-special-offer-get-upfront-115091700938_1.html
) CLIK TO READ THE FULL ARTICLEhttp://economictimes.indiatimes.com/industry/transportation/airlines-/-aviation/air-india-may-launch-premium-economy-class/articleshow/48943159.cms ) CLICK TO READ THE FULL ARTICLE
Even Air India is in the net.............. This is a massive sub-poena against various airlines
operating to / from / and through USA, when airlines levied fuel surcharge on
the basic rates of cargo. This was perceived by the Federal Authorities as
cartellisation, and penalties running into millions of dollars were and are being
levied on the airlines, including Air India. It will be a big financial blow to
Air India that is already struggling with a very fragile financial health.
Multi-Billion Dollar Air Cargo Price Fixing Litigation
Headed to Trial in Brooklyn………………
( http://www.globaltrademag.com/global-trade-daily/news/multi-billion-dollar-air-cargo-price-fixing-litigation-headed-to-trial-in-brooklyn
) CLICK TO READ THE FULL STORY
Our Competitors Platter
Vistara might cut business-class seats………
( http://www.business-standard.com/article/companies/vistara-might-cut-business-class-seats-115091600851_1.html
) CLICK TO READ THE FULL
STORY
Well the much hyped Singapore Airlines and Tata’s
combine VISTARA after operating in the treacherous Indian Aviation Environment,
are modifying their product strategy midway to build market share, which has
stagnated at 60 odd per cent. Anyways course correction is an important
attribute of any progressive business, that regularly conduct market audit to
evaluate their product profile and tweak it suitably for wider market
acceptance.
Indian start-up airline Vistara plans Gulf growth........
( http://www.arabianbusiness.com/indian-start-up-airline-vistara-plans-gulf-growth-606289.html ) CLICK TO READ THE FULL STORY
While competition is part and parcel of any open industry, but if the market size per-se is good, there is no fear. But it can become challenging if the market size is limited and over capacity driven. Tata / SIA’s plan to mount operations into the Gulf can become a real hot potato for Air India to combat with, unless.......
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